YouTube star MrBeast acquires Step, a youth-focused fintech app, marking its entry into banking, financial literacy, and potentially cryptocurrency services. The move positions MrBeast to expand his creator-driven platform into digital finance for Gen Z
Jimmy Donaldson, better known as MrBeast, the world’s most-subscribed YouTuber, is making a major move into financial services. He announced the acquisition of Step, a fintech app designed for teens and young adults, marking a strategic expansion beyond media and consumer products into youth-focused banking and financial literacy.
Founded in 2018, Step provides an all-in-one platform for saving, spending, investing, and building credit. Step has attracted backing from Stripe and venture firms including Coatue, Collaborative Fund, Crosslink Capital, and General Catalyst.
MrBeast enters fintech—and crypto?
Donaldson announced the acquisition on X, telling his audience: “Nobody taught me about investing, building credit, or managing money when I was growing up. That’s exactly why we’re joining forces with Step! I want to give millions of young people the financial foundation I never had.”
His company, Beast Industries, did not disclose the financial terms of the deal. The company has been raising capital aggressively, including a $200 million investment last year from Bitmine Immersion Technologies, chaired by Fundstrat’s Tom Lee, one of the largest corporate holders of Ether.
Significantly, Donaldson’s filings with the US Patent and Trademark Office suggest that Beast Industries is considering a broader financial services strategy under the “MrBeast Financial” brand. According to the trademark, the venture could offer banking, investment advisory, and cryptocurrency exchange services—effectively combining traditional and digital finance under one roof.
Jeff Housenbold, CEO of Beast Industries, framed the acquisition as a natural extension of the company’s mission: “This positions us to meet our audiences where they are, with practical, technology-driven solutions that can transform their financial futures for the better.”
Expanding the Beast ecosystem
Step will operate alongside Beast Industries’ other ventures, including Feastables, the snack brand; Beast Philanthropy, its non-profit arm; and Beast Games, a reality competition series on Amazon Prime Video. These businesses leverage Donaldson’s YouTube platform, which exceeds 450 million subscribers and 5 billion monthly views across channels as of early 2026.
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